Brand Development & Launch
Founded and launched Locals Limited, a Micronesian-inspired streetwear brand blending Pacific heritage with modern street culture. Built the brand from concept to market—developing complete visual identity, product line, e-commerce platform, and marketing strategy.
Brand Identity & Strategy
Developed comprehensive brand strategy rooted in Micronesian cultural storytelling. Created logo, typography system, color palettes, and visual language that honors island heritage while connecting with contemporary streetwear audiences. Established brand voice balancing cultural authenticity with modern appeal.
Apparel Design & Production
Designed complete product line including snapback hats with custom embroidery, graphic t-shirts, and crewnecks. Created tech packs with production specifications, managed fabric selection, and collaborated with manufacturers from sampling through bulk production. Developed SKU management systems for inventory tracking.
